Park James

Brand Strategy, Messaging, Print Collateral, Visual Identity

He who travels has stories to tell.

Old world hospitality. Silicon Valley style.  Designed to impress, Menlo Park welcomes the latest full-service hotel and restaurant to the neighborhood.   Sophisticated world travelers and local diners alike will appreciate the contemporary elegance with a nod to the past.  


Personify was tasked with striking the perfect balance of two brands in one location. With a boutique hotel and full-service restaurant at the same location, we needed to speak to multiple audiences at the same time and in the same space.  The identities are distinct from one another, yet still work in harmony to ensure guests are comfortable whether they are ready to kick back and relax or dig in.


A brand that balances boutique European style hospitality with cutting edge Silicon Valley amenities and conveniences.  From signage, to key cards, coasters, the identity suite needed to extend across many forms of print and digital formats.   


An té a bhíónn siúlach, bíonn scéalach.