Creativity, meet business strategy.

We make businesses better through smart, purposeful, and human-centric design. Art moves people, and people move business. We want to know your objectives and who you’re trying to reach so we can create personalized solutions that inform, engage, and open new possibilities.
Who we are
We’re brand creators, champions, and stewards, and we’ve been at it non-stop in The Bay Area since 2005. Working across a variety of digital and print mediums, we form strategic partnerships with companies we believe in. For the last 12 years we have built enduring relationships—and a great reputation—by providing game-changing solutions for our clients.
What We Do

Every touch point is an opportunity to add value and create a connection. We know what it takes to give you consistency, implementation, and success through personalized combination of identity, print, web to best tell your story.

Strategy
Brand & Business Strategy, Naming, Positioning, Storytelling, Voice, Script Writing

Design
Identity, Logos, Collateral, Illustration, Photography, Packaging, Print, Signage, Annual Reports

Digital
Web design & development, UX/UI, Mobile, Responsive Design, Motion Graphics, Video Creation

Our Values
We’re an organization with heart and soul. Below are the principals that guide everything we do and we invite you, our clients, to hold us accountable to these values.
___________________
Be personal & accessible.
Make a difference.
Keep it real.
Listen.
Think big and execute on small details.
Be efficient & reliable.
Inspire & be inspired.
Be mindful.
Have fun!

Our Team

  • Krista Skehan Krista Skehan
    Krista Skehan
    Founder & Creative Director

    Krista is passionate about personalization and designer-client interaction, two elements which are often lost at larger design agencies. She has over 10 years of Advertising and Design experience working across a wide range of industries. Krista is an intuitive designer who is constantly innovating and asking questions to ensure meaningful creative work.

    Meet Krista »

     

    Krista Skehan
  • Dan Skehan Dan Skehan
    Dan Skehan
    Account Director & COO

    A serious left brainer, Dan is passionate about putting creative to work. Through business development, marketing and content strategy, and client support, Dan focuses on the big picture. Dan has a background in analytics for top-name companies, but he’s not afraid to wear many hats throughout the creative process.

    Meet Dan »

    Dan Skehan
  • Matt Niehues Matt Niehues
    Matt Niehues
    Visual Designer

    Matt finds delight in bringing clients’ stories to life through crafting one-of-a-kind brand identities, print materials, and web experiences. A Midwest transplant, Matt champions hard work, honesty, collaboration, and a good laugh. He strives to better his best to create design solutions that are thoughtful, interactive, and fun.

    Meet Matt »

    Matt Niehues
  • Katie Stewart Katie Stewart
    Katie Stewart
    Visual Designer

    Katie uses her experiences from branding, advertising, and public relations to uncover the sweet spot–where visual storytelling and strategy meet to create an unstoppable force. After moving from coast to coast, Katie has come to appreciate life’s grand adventure and draw on it for inspiration. Stop in and meet the newest member of the personify team. You might just find her jamming to her favorite 90s country song, boasting about her dog, Jersey, or reading up on design trends.

    Meet Katie »

    Katie Stewart
Krista Skehan
Founder & Creative Director

Krista is passionate about personalization and designer-client interaction, two elements which are often lost at larger design agencies. She has over 10 years of Advertising and Design experience working across a wide range of industries. Krista is an intuitive designer who is constantly innovating and asking questions to ensure meaningful creative work.

Meet Krista »

 

Krista Skehan
Dan Skehan
Account Director & COO

A serious left brainer, Dan is passionate about putting creative to work. Through business development, marketing and content strategy, and client support, Dan focuses on the big picture. Dan has a background in analytics for top-name companies, but he’s not afraid to wear many hats throughout the creative process.

Meet Dan »

Dan Skehan
Matt Niehues
Visual Designer

Matt finds delight in bringing clients’ stories to life through crafting one-of-a-kind brand identities, print materials, and web experiences. A Midwest transplant, Matt champions hard work, honesty, collaboration, and a good laugh. He strives to better his best to create design solutions that are thoughtful, interactive, and fun.

Meet Matt »

Matt Niehues
Katie Stewart
Visual Designer

Katie uses her experiences from branding, advertising, and public relations to uncover the sweet spot–where visual storytelling and strategy meet to create an unstoppable force. After moving from coast to coast, Katie has come to appreciate life’s grand adventure and draw on it for inspiration. Stop in and meet the newest member of the personify team. You might just find her jamming to her favorite 90s country song, boasting about her dog, Jersey, or reading up on design trends.

Meet Katie »

Katie Stewart

Our Partners

We team up with some of the best in the business to provide the fire power of a big agency with the personal service of a small studio. We oversee and manage the entire process from start to finish.

  • Photographers
    Photographers
  • Copywriters
    Copywriters
  • Web Developers
    Web Developers
  • Printers
    Printers
  • Videographers
    Videographers
  • SEO Specialists
    SEO Specialists
  • Social Media Experts
    Social Media Experts
Questions
things we get asked a lot
WHAT IS THE DIFFERENCE BETWEEN A LOGO AND A BRAND?
A logo is not a brand! A brand is something with value, and a logo carries that value. Your logo is the way that people understand what they can expect from your overall Brand. PERSONIFY prides ourselves on visual communication that gives your target audience confidence in your brand—be it a through a logo, website, business card, Facebook page, advertisement or any other marketing piece. We will deliver a consistent visual and emotional experience to your clients.
WHAT DO YOU MEAN BY "BRAND?"
A brand is both the rational and emotional connection between a company and its clients or customers. Successful companies are usually a result of sound business strategies accompanied by a properly executed visual and experience brand. This means consistency and emotional connection with your target audience.
HOW MUCH DO YOU CHARGE?
We understand that the value of professional designs can be a bit challenging to figure out. You may have searched “Logo Design” on the web and got bombarded with offers for $99 logos and $399 websites.  Or maybe you’ve heard about the big design agency charging $1 Million for a new corporate brand.
Our business would sometimes be easier if we had a one-sized fits all pricing package for our clients.  The cool thing is every person, business and process is unique. We welcome the opportunity to meet and get a better understanding of your needs. From there, we will get you an estimate that is tailored to your unique needs.  And yes, you will be able to find cheaper (and more expensive) alternatives out there, but we know that we offer outstanding value for the service and quality of work.
HOW MUCH DOES A WEBSITE COST?
You’ve probably heard the analogy, but we still like it: asking how much a website costs is kind of like going to an auto mall and asking the salesperson how much a car costs. There is a difference between the Toyota and the Ferrari.
Each web project is priced individually based on desired size, functionality, features, etc. Contact us for a quote specific to your project.
WILL YOU JUST INCORPORATE MY EXISTING LOGO?

Sometimes. Let’s assess what you have. Your logo is often the foundation for your entire visual brand. Trying to save money by using an existing logo that isn’t communicating the right values is a really bad idea. The old adage of putting lipstick on a pig comes to mind—no offense to pigs.