Building brands that move businesses forward and bring people together.

Who we are

We are designers, strategists and content creators and we’ve been at it non-stop in the Bay Area since 2005.  We are passionate about using strategy and compelling design to engage, inform and open new possibilities. We believe in hard work, a collaborative process, and having fun along the way.

What we offer

  • Strategy
    Brand Consulting
    Competitive Analysis
    Audience + Personas
  • Branding
    Narrative + Messaging
    Logo + Identity Systems
    Art Direction
  • Print
    Graphic Design
    Marketing Collateral
    Pitch Decks
    Annual Reports
  • Digital
    Web Design
    Web Development
    Content Management Systems (CMS)
    Motion Graphics
    Social Media
    Digital Marketing

Who you'll be working with

  • Krista Skehan

    Founder + Creative Director

    With 15+ years of advertising and design experience, Krista is passionate about personalization and designer-client interaction, two elements which are often lost at larger design agencies. Her inspiration comes from speaking directly to clients, their customers and diving deeper into the company to uncover how design can enhance the overall brand experience.  Asking questions and challenging the status quo drives her creativity.

    Meet Krista
  • Dan Skehan

    Jack of all trades

    A serious left brainer, Dan is passionate about putting creative to work. Through business development, marketing and content strategy, and client support, Dan focuses on the big picture.

    Prior to joining PERSONIFY, he spent the previous ten years in commercial real estate with a focus in investment sales. Dan’s analytical background and macro-level business mindset bring a unique and valuable perspective to the creative process.

    Meet Dan
The Team

Our Team + Family

Katie Stewart

General Awesomeness

Katie uses her experiences from branding, advertising, and public relations to uncover the sweet spot–where visual storytelling and strategy meet to create an unstoppable force. After moving from coast to coast, she has come to appreciate life’s grand adventure and draw on it for inspiration. Stop by Personify headquarters to find Katie jamming to her favorite 90s country song, boasting about her dog, Jersey, or reading up on design trends — and working ;).


Lead Motivator

Extended Family

We team up with some of the best in the business to provide the fire power of a big agency with the personal service of a small studio. We oversee and manage the entire process from start to finish.


  • Photographers
  • Videographers
  • Developers
  • Social Media Consultants
  • Copywriters
  • SEO Experts
  • Analytics and Data Consultants
  • Google Adwords / Pay-per-click
  • Printers - Digital and Offset


“Personify did a phenomenal job on our website!!  They listened to our goals, educated themselves on our business, and worked in a collaborative way. WE are proud of the site and of female founder Krista Skehan.”

Linnea Roberts - Gingerbread Capital

“….I have never seen such a wonderful display of my restaurant. You guys are a class act to say the least. My hats off to you! This is truly spectacular and inspires me so much to create more. ”

Owner, Sundance the Steakhouse

Krista has been an incredible listener, attentive to our creative musings, yet used her design expertise to guide us in the right direction. She is also efficient in her execution without sacrificing creativity. We continue to enjoy working with the talented Personify Team on all our brand related projects!

Phil & Tiger Bachler

“Personalization – that’s their edge.   Personify understands me as much as they understand my business.  That makes for awesome branding and marketing.  The team blended creativity, art, passion and technical skill to create a website that is unique, professional and most importantly gives me a competitive edge.”

Andrew Niklaus - Pivot

Park James teamed up with the Personify crew to brand Park James and Oak + Violet.  They carefully curated every request and held our hand during the entire process  When we disagreed, the team took pride in explaining their thought process and why they felt certain items were better for Park James.  It was clear they take great pride in putting their name behind the branding and in the end the stand behind it.  It was important we had a local branding team help us with the personification of Park James.  Krista, Dan and Katie rose to the occasion and exceeded our every expectation.

Daniel Romero – Park James Hotel

In all my years in business, investing in Personify to build our brand, website, and marketing strategies has been one of my best investments yet! Krista and team are not only masters at getting to the root of an issue, but they are insightful in making the challenging connection between each client and what differentiates them from the others in their field. Krista, Dan, Katie and team are always positive and a delight to work with! We highly recommend Personify and will continue to work with them to keep our brand, website, and personalized marketing efforts alive.

Linda Sullivan, Founder + CEO