Art Direction, Brand Strategy, Digital Marketing, Messaging, Naming, Photography, Print Collateral, Retail, Visual Identity, Web Design + Development

What do you call an exercise studio that is the best of barre, pilates, yoga, strength conditioning, nutrition, and agility training?

We call it Alkalign.

Live Present. Be Forward.

With a concept and passion for finding balance, founder Erin Paruszewski came to Personify to help make her vision a reality.

Listening, discovering, and finding what gives clients their charge was crucial. Starting with a client survey, a matrix of words, values, and ideas that the founder wanted to bring to the table, we came up with Alkalign.


From Erin’s initial announcement to her students and colleagues, to the launch of her brand on social media, the web, and in the press, Alkalign’s branding has carried the message of dynamic balance for real people. A startling success, she was able to keep—and grow—her client list in the first month of launching, and is already franchising new studios.