Riggs Showroom + Distributing

Art Direction, Brand Strategy, Messaging, Print Collateral, Visual Identity, Web Design + Development


From multiple strategic meetings, Personify unearthed that Riggs Distributing did not need to compromise their distributing focus while engaging with a bigger audience.  With a world-class kitchen showroom, Riggs desired to speak more directly to the customers that can benefit from an interactive experience with their luxury Wolf and Sub Zero appliances. The refreshed brand and website has a more consumer friendly voice.

After overseeing two campaign videos and photo shoots, we helped create new print and social media ads for Luxe, California Home & Design, San Francisco Magazine, Gentry and more. The message is geared at getting users to “experience the difference” at the Riggs Showroom.

The new responsive website incorporates motion video as well clear call to actions to schedule an appointment. We used a custom gravity form solution using an API that ties in directly into their Salesforce and Pardot systems for better, and more efficient capture of user information for future drip campaigns.