Say hello to Krista

I created Personify because I was tired of working in a large design agency where I didn’t get to communicate directly with the client. My inspiration comes from speaking directly to my clients, their customers and diving deeper into the company to uncover how design can enhance the overall user experience.

Anyone who knows me personally knows that I personalize literally everything I do. I love a deep conversation and am not afraid to embarrass myself.

Design is in my bones. Okay, I know that’s not a scientific fact but from day one, I’ve been a visual learner, a creative thinker and an unapologetic expressive. I feel like every thought has the potential to be visually ground breaking material, even if it’s just adding a piece of mint to my tea. For me, the small things matter and when combined with good “design thinking” it can be extraordinary.

I have a very active imagination and am inspired by visuals that most people don’t even notice. Since owning my own business and working daily with entrepreneurs, I’ve honed my skill at how to take in those visuals and transform them from an idea to something tangible that will result in better connections.

When I’m not working, I’m with my two adorable girls, Molly & Emily. I’m lucky to work 4 blocks from home so I can honestly say that I’m having my cake and eating it too.

I have a healthy obsession for painting and a good cocktail.

Not everyone might know I am a fine artist and I can handle my own on the golf course. I illustrated & published a children’s book that was sold nationwide in Pottery Barn Kids called Alphabetica and developed an App called Cakewalk available in the App store.

As a very young age I knew I wanted to have a career as an artist. When it came time for college, I personalized my own major so that I could take classes in not only the art school but also the schools of business and journalism so that I could understand the business side of creativity.  I have a BA degree in Visual Communications from Indiana University. Go Hoosiers!

Those other design firms seek to win awards – here at Personify, we feel our biggest reward is our clients success directly generated from working in collaboration with us.

If I had more hours in the day I would play more with my kids, travel the world and spend more time with the people who make me a better person.

In the Press: