Palo Alto housing came to Personify to help them tell the whole story. This non-profit organization is all about people and communities—and how to make them more rich, vibrant, and full of life. These are some of our favorite words, so it was especially joyful to create a color palate, icons, art, and patterns to show the world these values. Our full branding package was about connecting people and places though community stories, a new website, print collateral, signage, and naming. For us, and for Palo Alto Housing, the real value is personality.