building brand equity

Though the principals of this investment group have worked together for quite some time, they never had a brand identity that unified their investments for potential clients and investors. They hired me to create a brand and logo for them that would reflect their growing portfolio. The name they chose reflects their commitment to the area in which they invest. After choosing a logo design that was suitable to their name and business goals, I also created all the collateral materials they would need to inform and attract future investors of their expanding portfolio.

But they realized that in addition to their company’s brand, each investment property needed an identity, stand-out signage, and they thought I had the vision and expertise to make those connections and decisions

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“Krista was an integral part of our marketing and design team on our largest project to date. We relied on her expertise on exterior paint color scheme selection, landscaping layout/design and outdoor bbq area design. Additionally, Krista helped us create significant brand equity at the asset by designing our logo for the new property name, property website and all associated marketing collaterals for our leasing team. Her expertise has helped us to create considerable value at the project, we believe both in the eyes of our residents and investors. ”
– Jamie D'Alessandro