The Name Says it All
This second generation family insurance agency came to PERSONIFY with the need of a major design over hall. As is typical with many larger companies, marketing efforts as well print & digital communication sometimes become unsystematic and disconnected over time. A “Re-brand” is the perfect opportunity to revisit the basic goals and messaging of the company. In this particular case, we started from scratch to build an identity that better reflected the core values and goals for the principals and agents of the company. Professional, stable, attentive to details, and strong relationships were at the heart of everyone we spoke with.
Our goal was to build a new identity, marketing materials, and website that would modernize and unify the look and feel of the company and allow its agents to better communicate who they are and what they offer.