The center of Bay Area talent
Working from the ground up is always exciting. The mission was to turn this 8 acre development vision into an enticing and tangible Silicon Valley leasing opportunity. In this competitive market, differentiation is critical. Personify uncovered the developments “x-factor” with a naming and branding strategy to capitalize on the locations 25 mile center point between the Bay’s two major hubs of talent— San Jose and San Francisco. Meridian25 is the business and lifestyle dream for commuters and businesses whose human resources live throughout the area. We designed visual branding, naming graphic assets and a website to help prospective tenants (and investors) hone-in on the opportunity.