an exceptional jewelry store
Darren McClung originally came to us with the need of a Website. After a brand assessment, we collectively decide starting with a new logo/identity was essential to build a solid foundation to move forward. The detailed Gryphon that McClung wears every day on his lapel was a perfect match for his new brand. We Illustrated the intricate piece and oversaw the making of a custom die and foil to emboss on his new business cards. For the website, our goal was to capture a sampling of his Jewelry in the best light and then presenting them on a website that captures the essence of Darren McClung Estate and Precious Jewelry—- sophisticated and refined, yet friendly and approachable.