Calling all Amazinators!
What do you call the worlds’ most amazing kids at the The Bay’s best summer camp? Amazinators! And that was just the start of our overhaul for CAMP EDMO. Camp Edventure More is a 501(c)(3) non profit that has empowered kids summer after summer. But their various camps, websites, and identities weren’t letting their message shine through. Personify knew it was time to simplify—unifying all the camps under the new CAMP EDMO brand, and getting to the heart of what this camp is all about. With a new identity that spanned print, digital, social, and product, we gave them a powerful website to let parents easily filter programs by age, interest, locale, and schedule. We focused our creative energies on EDMO’s new “inner voice” campaign using images and writing to capture the inner wonder kids feel when discovering their own ways to make learning an epic adventure.