Design in Every Detail
Benchmark Builders came to us needing a brand to reflect their tasteful craftsmanship in home construction. We first started with a logo design that would help them standout among their industry peers. It was important to create a logo that reinforces their keen attention to detail without stealing the show away from their stunning homes. From there we strategically applied the logo to other key identity pieces including construction site signage, business cards and stationery.
In addition to a timeless identity, we built a made-to-order portfolio website that carries over design characteristics of their homes to their website. The site capitalizes on charming the user with design in every detail and beautifully showcases the very best of their work, null of clutter and lengthy text. We utilized the WordPress platform so that portfolio updates are manageable and easy for the client.