Alkaline starts here.

The Alkalign mark is the perfect visual definition of forward movement and balance. To us, that is dynamic balance which we define as Alkalign. In creating the logo for Alkalign, we explored many different “A” shapes. We knew we wanted a shape that would easily translate to signage, retail and stand up well as a 1-color mark. Knowing Erin’s business goals and big picture thinking to create a place that is so much more than an exercise studio, our creation focused on marks that were bold, could stand the test of time and work for a wide range of offerings. We presented about 7 different logos to Erin and the ones that stood out to her most were ones that showed the A with energy but also encompassed in a circle shape. The “A” is aligned and perfectly straight while the diagonal lines on either side shows movement all the while enclosed within a balanced circle of grace and stability. The secondary marks (+/- & water-drip) start to visually help grow the brand and give even more meaning behind the name Alkalign. The plus/minus pattern on the window, retail and throughout the other materials carry a few different meanings. Sometimes our bodies or minds are more acidic or toxic and sometimes they are more base or balanced. They also stand for the charge we get when we nourish our bodies and minds with exercise and eating well. The water-drip logo that you will be seeing more of speaks to NOURISH. It is on the fridges in the studios and will be a part of the nourishment program. Water is fluid, water is always in motion. The work that Alkalign provides for your body, mind and spirit allows you to ebb and flow in your life by seeking your own personal balance through strength, alignment and nutrition, finding your Alkalign.

The Process
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The Process