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Colors Explained

Ever wonder why your brand colors look different on your website, compared to your business card and even in your google docs? Rest assured it’s not you. There are many different factors that come into play—screens, papers, printers, and the biggest culprit—color set up. So, let’s geek out a bit, and we’ll explain the differences to you! RGB Stands For: Red, …

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WHAT’S IN A NAME?

Everything. Well, okay. I exaggerate a bit. We’ve done quite a few naming projects here at PERSONIFY, and it’s some of the most difficult yet rewarding work we do. It’s art, it’s creative, it’s a word – but not all words are created equal. Sometimes we come up with THE name after just one brainstorming session and other times it’s taken …

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