Artistic Endeavors on the Canvas

Colourful paintings that collide with a love of California coastal cool Personify’s Creative Director Krista Skehan carves out time for art. Check out her recent feature on Creative Boom. You can discover more of her California artworks at kristaskehan.com or follow her on Instagram.   Creative Bloom is an award-winning online magazine that celebrates, inspires and supports the creative community. Featuring art, design and …

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With a few clients recently asking us about “ADA compliance” for their site, we felt it was prudent to speak on this topic. What is WCAG? Web Content Accessibility Guidelines (WCAG) covers a wide range of recommendations for making Web content more accessible. Following the guidelines are intended make content accessible to a wider range of people with disabilities, including …

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SSL requirements for your website

An SSL Certificate (Secure Sockets Layer), also called a Digital Certificate, creates a secure link between a website and a visitor’s browser. By ensuring that all data passed between the two remains private and secure, SSL encryption prevents hackers from stealing private information such as credit card numbers, names and addresses (info compliments of Network Solutions). Once primarily used  only by E-commerce …

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Personify Goes Back to High School

In a nation of ever-increasing economic disparity & racial tension, Menlo-Atherton High School stands bravely in the crosshairs of a national climate that would be wise to take a cue from its example. One of the most diverse high schools in all of California, M-A graduates nearly 97% of its students each year and operates as a living, breathing ideal …

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Behind The Scenes: Colors Explained

Ever wonder why your brand colors look different on your website, compared to your business card and even in your google docs? Rest assured it’s not you. There are many different factors that come into play—screens, papers, printers, and the biggest culprit—color set up. So, let’s geek out a bit, and we’ll explain the differences to you! RGB Stands For: Red, …

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WHAT’S IN A NAME?

Everything. Well, okay. I exaggerate a bit. We’ve done quite a few naming projects here at PERSONIFY, and it’s some of the most difficult yet rewarding work we do. It’s art, it’s creative, it’s a word – but not all words are created equal. Sometimes we come up with THE name after just one brainstorming session and other times it’s taken …

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BEHIND THE SCENES @ PERSONIFY

CREATIVE CONVENTION: The Personify ladies attended the Re:MAKE convention for Brit + Co in San Francisco. It was inspiring day surrounded by other creatives and a wonderful opportunity to hear speakers such as Dr. Brene Brown, Soul Cycle CEO Melanie Whelan, Girl Scout CEO, Birchbox Founder + CEO, Creator: Justina Blakeney, Founder + Creative Director of Nasty Gal, and tons of other successful …

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Creative Talks + Goodeye Photography

We’re back! After a crazy summer, we’re ready to meet back up with our favorite local creatives. This time we’ve also teamed up with our friend Chris Schmauch of Goodeye Photography to take headshots! October 13, 2016 at 5:30 PM Main & Elm, Redwood City Bring a friend, grab a drink, and get your photo taken. (for FREE!) Creative Talks is a …

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Millennials: Create a Connection

How branding can help you reach the next generation As written by a Millennial There are 79 million millennials (born between 1980-2000) in the U.S. compared to 48 million generation Xers (born between 1965-1980), and in the next 5 years, millennials will have more spending power than any generation—$170 billion. You can’t avoid them, so how do you face them? …

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Behind the Scenes: Logo Design

It might just seem like a simple graphic. One that obviously represents a company and its values. However, it’s the simplest designs that often require the most thought. “Be purposeful and thoughtful in the choices you make when the options are nearly infinite.” —Michael Bierut Creativity isn’t an exact science. It varies for each designer and client. However, throughout our …

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