Behind the Scenes: Logo Design

Behind the Scenes: Logo Design

It might just seem like a simple graphic. One that obviously represents a company and its values. However, it’s the simplest designs that often require the most thought.

“Be purposeful and thoughtful in the choices you make when the options are nearly infinite.”

Michael Bierut

Creativity isn’t an exact science. It varies for each designer and client. However, throughout our process here at Personify, we move through numerous steps including research, ideation, sketching, discussion, and iteration.

We can’t give away all of our secrets, but catch a glimpse into how we personified this up and coming San Francisco based wealth management firm.

STEP 1

We start with our personification process where we dive deep with the client, uncover what makes it tick, and determine how to best reach it’s target audience. Personify_RedCrane_grid_1

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STEP 2

Next, we begin the sketching and iterative process of logo development before giving the client a formal logo presentation.

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STEP 3

Once the client has chosen a direction, we iterate more and perfect the logo. Can you notice the differences between these red cranes?

 

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STEP 4

Finally, we create the brand assets and execute on final deliverables.

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Like what you see? Contact Krista@personify.us to see how we can help you make human connections.