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Case Studies

Your design challenge just happens to be my favorite part – creating designs that communicate a story is a rewarding experience for the designer and the client. Here’s a few examples of my design process so that you can begin to see the way I work and how a business gets personified.

Brand Integration

A LOGO IS NOT A BRAND…… Your logo should just be one component of your overall Brand. PERSONIFY not only creates logos and designs that will speak volumes to your target audience and put you above your competition, but we empower our clients with a fully integrated brand. Whether it be your business card, website, ...

Hyland Design Group

Hyland Design Group is a relatively new client of mine, and the brand is currently in the works. We will keep you updated as the project progresses. Below you will see some of the logo concepts and our final, finished logo. Natalie Hyland and Laurel McAteer came to me as Blue Coast Designs, not quite ...

When first approached by Windy Hill to help with this apartment building, it took me by surprise because I don’t consider myself a building designer. But what started out as a logo design turned into a full branding project from signage to color, stone, landscaping, photography, furniture, lighting, design of the bbq area and the ...

Windy Hill Property Ventures

Though the principals of this investment group have worked together for quite some time, they never had a brand identity that unified their investments for potential clients and investors. They hired me to create a brand and logo for them that would reflect their growing portfolio. The name they chose reflects their commitment to the ...

Presidio Capital Investments

For inspiration when designing Presidio Capital’s brand, I took a drive up the peninsula to the San Francisco Presidio to gain some visual insight of this bay area stronghold. The purpose of a Presidio is to protect and guard. It’s a fortress and an established secure place. While my clients did want to include that ...

I have been in love with this Menlo Park boutique for years – and all the while I have dreamed of designing a logo that would suit their sophisticated style. They were formerly called Calla, but after a change of ownership and a horrible fire, the new owners, Phil and Tiger Bachler recognized an opportunity ...